Rose's Naturals: Small
Business Promotes Natural Baby Care
Rosetta Thuresson, owner and founder of Mama Rose's
Naturals, shares valuable insight on running a small environmentally
friendly business, and the importnance of using natural products
1. When did you start and what got you started?
I began Mama
Rose's Naturals about 4 ½ years ago when my
daughter was a baby. She became extremely ill at 3 months old from
a horrible virus and pneumonia. I began searching for remedies
to assist in her recovery, and was unable to find products that
I was satisfied with. So I began making my own herbal products
for her. Our friends and family loved what I was making, and I
turned Mama Rose's Naturals into a business. After much work and
quitting my ‘day job,' the products I created for my daughter
Francesca could be found in over 100 retail locations by the end
of that first year!
2. Why do you love what you do?
I love helping people. Before becoming a mother, I worked as a
social worker assisting children and families. Working with our
customers and with herbs, I am able to continue helping people
in a way that is beneficial to my role as a mother. It is extremely
rewarding to offer products to families that I know were created
with love and wholesome nutritive ingredients that I chose carefully
for my daughter's health. It always overwhelms me when customers
share their appreciation of Mama Rose's Naturals products and personal
stories with me. I can't tell you the number of babies with horrible
eczema I have seen, which the itchy, red, inflamed skin had disappeared
within 2 weeks of using Mama Rose's Naturals products. That alone
keeps me loving what I do!
3. What are some examples of products that are relatively new/or
unknown that would be helpful to new parents?
Naturals is very excited about our new outdoor products, including
natural chemical free sunscreen and insect repellent!
All of Mama Rose's Naturals products have been made with the purest,
most organic ingredients available, including these unique new
products. Our Sunshine Spray Skin & Diaper Care is our best
selling product, and receives incredible raves by new parents.
It is an antibacterial spray which is also aromatherapeutic. It
can be used as an all natural diaper wipe solution, or to sooth
diaper rash, skin irritation, burns, bug bites, cuts, inflammation,
eczema, cradle cap, you name it! You can spray it in the room or
car if baby is fussy or colicky. Mama's use it as a facial toner,
hair detangler, or for postpartum vaginal recovery. The list goes
on and on!
4. Perhaps more on 'why mothers should use natural products, address
Most skin care products are filled with harsh, potentially dangerous
chemicals that are absorbed directly into our bodies through our
skin, and wash down our drains into the earth. Some of the most
harmful chemicals are found in synthetic fragrances, dyes, and
certain preservatives. Other ingredients that can cause skin sensitivities
are sulfates and numbing agents found in soaps, or talc used in
baby powder. There is certainly a difference in cost between synthetic
and natural products. When using organic ingredients, the cost
goes up even more dramatically. Here are some of the reasons.
Your average over-the-counter product found in the grocery store
is mass made by the thousands by large companies. The ingredients
used are typically 100% synthetic, which is very inexpensive
in comparison to natural ingredients. These large companies are
able to create these products and sell large quantities of them
to distributors extremely inexpensively.
Products that use natural ingredients certainly cost more to make.
Natural ingredients are created by human hands, not engineered
by large machines. ‘Natural' is not the same as ‘organic'.
When ingredients or products are labeled ‘organic', the
farms where each ingredient is grown and processed have to be
certified as using no chemical pesticides. This certification
process is extremely costly and time consuming for the farms
offering organic ingredients, which reflects in the cost.
Packaging and manufacturing is also far more expensive for smaller
companies than for larger companies. All of these factors calculate
into the final cost of each product. As a manufacturer, it is
certainly difficult to compete with the larger companies when
creating natural and organic products. However it is pleasing
to know that we offer a product that is one-of-a-kind, as well
as helpful to skin and the environment. Our customers seem to
appreciate it as well!
To learn more about natural products for babies and new parents,
please visit Mama Rose's Naturals